Data protection declaration

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "Data") within our online offer and the websites, functions and content associated with it, as well as external online presences, such as .B our social media profile. (collectively referred to below as an "Online offering"). With regard to the terms used, such as .B"processing" or "responsible", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible:Rob
ert AhwerstOn
lineshop Lewitz LED
Unter den Linden
2919079 Banz
kowGermany

Phone number: 03861/83 29 000E
-mail address: service@LED-Hallenbeleuchtung.com

Types of Data processed:

– Inventory data (e.B., Names, addresses).
– Contact details (e.B., E-mail, phone numbers).
– Content data (e.B., Text inputs, photographs, videos).
– Contract data (e.B., Object of the contract, term, customer category
).- Payment data (e.B., Bank details, payment history)
.- Usage data (e..B. visited websites, interest in content, access times).-
Meta/communication data (e..B, device information, IP addresses).

Processing of special categories of data (Art. 9 sec. 1 GDPR):

No special categories of data are processed.

Categories of persons affected by the processing:

– Customers, prospects, visitors and users of the online offer, business partners
.– visitors and users of the online offer.
In the following, we also refer to the persons concerned as "users".

Purpose of processing:

– Providing the online offer, its contents and shop functions.- Providin
g contractual services, service and customer care.- Respond
ing to contact requests and communication with users.- Marke
ting, advertising and market researc
h.- Security measures.

As of: March/ 2019

1. Terms used1.
1. "Personal Data" means any information relating to an identified or identifiable natural person ('the data subject'); Identifiable is a natural person who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.B cookie) or one or more specific characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

1.2. 'processing' means any operation carried out with or without the aid of automated procedures or any series of operations relating to personal data. The term goes far and encompasses virtually every handling of data.

1.3. The "person responsible" is the natural or legal person, authority, institution or other body that decides alone or together with others on the purposes and means of processing personal data.

2.Relevant legal basesIn a
ccordance with Article 13 GDPR, we inform you of the legal bases of our data processing. Unless the legal basis is mentioned in the data protection declaration, the following applies: The legal basis for obtaining consents is Art. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the implementation of contractual measures as well as answering questions is Art. b GDPR, the legal basis for processing in order to fulfil our legal obligations is Art. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Art. F DSGVO. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(1) of the case shall be used. D GDPR as the legal basis.

3. Changes and updates to the Privacy PolicyWe as
k you to inform yourself regularly about the content of our privacy policy. We adjust the privacy policy as soon as the changes to the data processing we do make this necessary. We will inform you as soon as the changes require an act of participation on your part (e..B. consent) or any other individual notification.

4. Security measures
4.1. In accordance with Article 32 GDPR, we shall take appropriate technical and organisational measures, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons, in order to ensure a level of protection complacency compromising the risk; Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, security of availability and separation. We have also established procedures to ensure a perception of affected rights, deletion of data and response to data exposure. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and by data protection-friendly presets (Art. 25 GDPR).

4.2. Security measures include, in particular, the encrypted transmission of data between your browser and our server.

5. Disclosure and transmission of data
5.1. If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.B. if the data is transmitted to third parties, such as payment service providers, in accordance with Art. 6 sec. 1 lit. b GDPR is required to fulfil the contract), you have consented to a legal obligation to do so, or on the basis of our legitimate interests (e.B. in the use of agents, hosting providers, tax, economic and legal advisers, customer care, accounting, billing and similar services that allow us to perform our contractual obligations, administrative tasks and obligations efficiently and effectively).

5.2. If we entrust third parties with the processing of data on the basis of a so-called "order processing contract", this is done on the basis of Article 28 GDPR.

6. Transfers to third countr
iesIf we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or do so in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only be done if it is done in order to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual authorisations, we process or have the data processed in a third country only if the special conditions of Art. 44 e.g. GDPR are met. This means that the processing is carried out .B on the basis of special guarantees, such as the officially recognised determination of an EU-compliant level of data protection (e.B. for the US through the "Privacy Shield") or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").

7. Rights of data subjects
7.1. You have the right to request confirmation as to whether the data in question is being processed and for information on such data as well as for further information and copy of the data in accordance with Article 15 GDPR.

7.2. You have accordingly. Article 16 GDPR the right to request the completion of the data concerning you or the correction of the inaccurate data concerning you.

7.3. In accordance with Article 17 GDPR, you have the right to request that the data in question be deleted immediately or, alternatively, to require a restriction on the processing of the data in accordance with Article 18 GDPR.

7.4. You have the right to request that the data concerning you, which you have provided to us, be received in accordance with Article 20 GDPR and request its transmission to other controllers.

7.5. They also have the right to lodge a complaint with the competent supervisory authority in accordance with Article 77 GDPR.

8. Right of withd
rawalYou have the right to revoke consents given in accordance with Art. 7 sec. 3 GDPR with effect for the future.

9. Right of objecti
onYou can object at any time to the future processing of the data concerning you in accordance with Article 21 GDPR. The objection may be made in particular against processing for direct advertising purposes.

10. Cookies and right of objection in the case of direct marketi
ng10.1. "Cookies" are small files that are stored on users ' computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or.dem device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, for example.B the contents of a shopping cart can be stored in an online shop or a login status. Cookies are referred to as "permanent" or "persistent," which remain stored even after the browser is closed. For example.B the login status can be saved if the users visit them after several days. Similarly, such a cookie can store the interests of users used for range measurement or marketing purposes. Cookies are referred to as "third-party cookies" by providers other than those responsible for running the online offer (otherwise, if they are only their cookies, they are called "first-party cookies").

10.2. We use temporary and permanent cookies and clarify them as part of our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to disable the option in their browser's system settings. Saved cookies can be deleted from the browser's system settings. The exclusion of cookies can lead to functional limitations of this online offer.

10.3. A general objection to the use of cookies used for online marketing purposes can be http://www.youronlinechoices.com/erklärt via the US site http://www.aboutads.info/choices/oder the EU site for a large number of services, especially in the case of tracking. In addition, cookies can be stored by switching them down in the browser's settings. Please note that not all functions of this online offer may be available.

11. Deletion of data
11.1. The data processed by us will be deleted or restricted in their processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in the context of this Privacy Statement, the data stored with us will be deleted as soon as it is no longer necessary for its purpose and no legal retention obligations stand in the way of deletion. Unless the data is deleted because it is necessary for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example.B to data that must be retained for commercial or tax reasons.

11.2. Germany: According to legal requirements, the storage is carried out in particular for 6 years in accordance with Section 257 (1) of the German Commercial Code (HGB (commercial books, inventories, opening balance sheets, annual accounts, commercial letters, accounting documents, etc.) as well as for 10 years in accordance with Section 147 (1) AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.

12. Order processing in the online shop and customer accoun
t12.1. We process the data of our customers in the course of the ordering processes in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery, or execution.

12.2. The processed data includes inventory data, communication data, contract data, payment data and the data subjects our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contract services in the context of the operation of an online shop, billing, delivery and customer service. In doing so, we use session cookies for storing the shopping cart content and permanent cookies for storing login status.

12.3. The processing is carried out on the basis of Art. b (Execution of ordering operations) and c (Legally required archiving) GDPR. The information identified as required is necessary to justify and fulfil the contract. We disclose the data to third parties only in the context of delivery, payment or within the scope of legal authorisations and obligations towards legal advisors and authorities. The data will only be processed in third countries if this is necessary for the performance of the contract (e.B. upon delivery or payment at the request of the customer).

12.4. Users can create an optional user account by being able to view their orders in particular. As part of the registration process, the required mandatory information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have cancelled their user account, their data will be deleted with regard to the user account, subject to their retention is due for commercial or tax reasons. Art. c GDPR is necessary. Information in the customer's account remains until its deletion, followed by archiving in the event of a legal obligation. It is incumbent on users to secure their data before the end of the contract if they are terminated.

12.5. As part of the registration and re-registrations as well as use of our online services, we store the IP address and the time of the respective user store. The storage is based on our legitimate interests, as well as the user in terms of protection against abuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 sec. 1 lit. c GDPR.

12.6. The deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of the retention of the data is checked every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); Information in the customer account remains until its deletion.

13. Business analysis and market research1
3.1. In order to operate our business economically, to be able to recognize market trends, customer and user wishes, we analyze the data available to us on business transactions, contracts, enquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Art. 6 sec. 1 lit. f. GDPR, whereby the data subjects include customers, interested parties, business partners, visitors and users of the online offer. The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information e.B. about their purchase processes. The analyses serve us to increase user-friendliness, optimize our offer and make it operational. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.

13.2. If these analyses or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. In addition, the macroeconomic analyses and general trends are compiled anonymously, if possible.

2. The check of a customer's creditworthiness is permitted if otherwise there is a risk of default, i.e. if the goods are delivered without the payment having arrived (i.e. if the customer chooses the purchase on account). However, there is no risk of default if the customer, for example.B, chooses the prepayment option or makes payment via third-party providers, such as .B PayPal.

It should also be noted that the collection of an automatic credit report constitutes an "automated decision in individual cases" in accordance with Article 22 GDPR, i.e. a legal decision without human participation. This is permissible if the customer has given his consent or this decision is necessary for the conclusion of the contract. Whether the decision is necessary is not yet fully clarified, but is often represented as given, including by the author of this model. However, if you wish to exclude any risk, you should obtain consent.

Consent is also necessary if the credit report is already used to decide whether the "on-invoice" option should be displayed. It could have been that the customer had opted for the prepayment or Paypal anyway and that the credit check would not have been necessary.

Such consent could .B as follows:

I agree that a credit check will be carried out in order to decide in an automated procedure (Art. 22 GDPR) whether the option of purchase is offered on account. Further information on the credit check, the business information agencies used and the procedure as well as the possibilities for objection can be found in our data p[Link]rotection declaratio[/Link]n.

14th. Credit informatio
n14.1. Insofar as we make advance payments (e.B. on account for purchases), we reserve the right to obtain an identity and credit worth information for the purpose of assessing credit risk on the basis of mathematical-statistical procedures from specialized service companies (business information agencies) in order to safeguard the legitimate interests.

14.2. As part of the credit report, we transmit the following personal data of the customer (name, postal address, date of birth, information on the type of contract, bank details ) to the[Bitte ggf. weitere Daten angeben] following business information agencies
[Bitte hier die Auskunfteien angeben, z.B.:]: SCHUFA-Gesellschaft (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), data protection notices: https://www.schufa.de/de/ueber-uns/daten-scoring/.

14.3. The information received from the economic information agencies on the statistical probability of a default is processed as part of an appropriate discretionary decision on the reasoning, implementation and termination of the Contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit check.

14.4. In accordance with Article 22 GDPR, the decision as to whether we enter into advance payments is made solely on the basis of an automated decision in individual cases, which our software makes on the basis of the information provided by the economic information agency.

14.5 If we obtain express consent from you, the legal basis for the credit report and the transmission of the customer's data to the information agencies is the consent in accordance with Art. a, 7 GDPR. If no consent is obtained, our legitimate interests in the resilience of their payment claim are the legal basis in accordance with Art. f. GDPR.

15th. Contact and Customer Service
15.1. When contacting us (via contact form or e-mail), the user's details for processing the contact request and its processing in accordance with Art. 6 sec. 1 lit. b) DSGVO processed.

15.2. The user's details can be stored in our Customer Relationship Management System ("CRM System") or similar request organization.

15.3. We will delete the requests if they are no longer required. We check the necessity every two years; We store requests from customers who have a customer account permanently and refer to the customer account information for deletion. In addition, the statutory archiving obligations apply.

16. Collection of access data and log files
16.1. We collect on the basis of our legitimate interests within the meaning of Art. f. GDPR data about each access to the server on which this service is located (so-called server logfiles). Access data includes name of the website retrieved, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type plus version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting providers.

16.2. Logfile information is stored for security reasons (e.B. to investigate abuse or fraud) for a maximum period of seven days and then deleted. Data that is required for further retention for evidentiary purposes are exempt from deletion pending a final resolution of the incident.

17th. Online social media presences
17.1. We maintain on the basis of our legitimate interests within the meaning of Art. f. GDPR online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services there. When Calling the respective Networks and Platforms, the Terms And conditions and Data Processing Policies of their respective Operators apply.

17.2 Unless otherwise stated in our Privacy Policy, we process the data of the users as long as they communicate with us within the social networks and platforms, e..B. write posts on our online presences or send us messages.

If the "Remarketing" or "Google Analytics Audiences" functions are used, the following passage to these functions must be included as a second point:

17.2. We use Google Analytics to display the ads displayed within Google and its partners, only those users who have also shown an interest in our online offering or who have certain characteristics (e.B.g. interests in certain topics or products determined by the websites visited) that we transmit to Google (so-called "Remarketing", or "Google Analytics Audiences"). With the help of the remarketing audiences, we also want to ensure that our ads correspond to the potential interest of the users and do not have a nuisance.

18. Google Analytics
18.1. We rely on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about users ' use of the online offer is usually transmitted to a Google server in the USA and stored there.

18.2. Google is certified under the Privacy Shield Agreement and thereby provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

18.3. Google will use this information on our behalf to evaluate the users ' use of our online offering, to compile reports on the activities within this online offering, and to provide further information on the use of this online offer and the Internet use related services to provide us. Pseudonymous user profiles can be created from the processed data.

18.4. We only use Google Analytics with IP anonymization enabled. This means that the IP address of users is being shortened by Google within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address to a server of Google in the USA is transferred and cut there.

18.5. The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

18.6. For more information on Google's use of data, settings and objections, please visit Google's websites: https://www.google.com/intl/de/policies/privacy/partners("Data usage by Google when you use our partners' websites or apps"), https://policies.google.com/technologies/ads("Data Usage for Advertising Purposes"), https://adssettings.google.com/authenticated).

19. Google Re/Marketing Services
19.1. We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) the marketing and remarketing services (short "Google Marketing Services") of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").

19.2. Google is certified under the Privacy Shield Agreement and thereby provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

19.3. Google Marketing Services allow us to display ads for and on our website in a more targeted way, only to present ads to users that potentially correspond to their interests. If a user is shown .B ads for products that they are interested in on other websites, this is called "remarketing". For these purposes, when google calls up our and other websites on which Google marketing services are active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as "web beacons") are integrated into the website. With the help of these, an individual cookie, i.e. a small file, is stored on the user's device (instead of cookies, comparable technologies can also be used). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file notes which websites the user visits, which content he is interested in and which offers he has clicked, as well as technical information about the browser and operating system, referring websites, visit time and other information about Use of the online offer. Users ' IP address is also recorded, and we state in the context of Google Analytics that the IP address within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area is being reduced, and Only in exceptional cases is transferred entirely to a Google server in the USA and shortened there. The IP address is not merged with the user's data within other Google offerings. The above information may also be linked by Google to such information from other sources. If the user subsequently visits other websites, the ads tailored to him can be displayed according to his or she's interests.

19.4. Users ' data is processed pseudonymously as part of Google's marketing services. This means that Google does not store and process the name or e-mail address of the users, for example.B, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specific identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA.

19.5. Among the Google marketing services we use is the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer will receive a different "conversion cookie". Cookies cannot therefore be tracked through AdWords customers ' websites. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers will learn the total number of users who clicked on their ad and were directed to a page with a conversion tracking tag. however, you do not receive any information that allows users to identify themselves personally.

19.6. We may include third-party ads based on Google's "DoubleClick" marketing service. DoubleClick uses cookies that enable Google and its partner websites to display advertisements based on users' visits to this website or other websites on the Internet.

19.7. We may include third-party ads based on Google's AdSense marketing service. AdSense uses cookies that enable Google and its partner websites to display ads based on users' visits to this website or other websites on the Internet.

19.8. We can also use the "Google Optimizer" service. Google Optimizer allows us to understand how different changes to a website (e.B. changes in input fields, design, etc.) as part of so-called "A/B testing". For these testing purposes, cookies are stored on users' devices. Only pseudonymous data of the users are processed.

19.9. We may also use the Google Tag Manager to integrate and manage Google Analytics and Marketing Services on our website.

19.10. For more information about Google's use of data for marketing purposes, please visit the overview page: https://policies.google.com/technologies/ads, Google's privacy policy is available under https://adssettings.google.com/authenticated.

Furthermore, when using the Facebook pixel, we use the additional function "extended matching" (in this case data such as phone numbers, e-mail addresses or Facebook IDs of the users) for the formation of target groups ("Custom Audiences" or "Look Alike Audiences") Facebook (encrypted). Further information on "extended matching":https://www.facebook.com/business/help/611774685654668).

We also use the "Custom Audiences from File" procedure of the social network Facebook, Inc. In this case, the e-mail addresses of the newsletter recipients will be uploaded to Facebook. The upload process is encrypted. The upload is used solely to identify recipients of our Facebook ads. We want to ensure that the ads are only displayed to users who have an interest in our information and services.

Opt-out note: Please note that Facebook does not offer an opt-out at the time of creating this pattern and you must implement it yourself. If you do not, you must remove this passage. The implementation can be done .B using Javascript (setting the opt-out link) and when loading the page via PHP (which checks whether the opt-out cookie has been set and only loads the Facebook pixel in the case of negative results). If a user visits the website, it is necessary to check whether the "opt-out" cookie is set. If so, the "Facebook pixel" must not be loaded.

In case of your own opt-out, please include the following supplement:

To prevent the collection of your data using the Facebook pixel on our website, please click the following link: Facebook opt-out Note: When you click the link, an "opt-out" cookie is stored on your device. If you delete the cookies in this browser, you will need to click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain where the link was clicked.
20. Facebook, Custom Audiences and Facebook Marketing Services
20.1. Within our online offer, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called "Facebook pixel" of the social network Facebook, which is developed by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

20.2. Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

20.3. With the help of the Facebook pixel, Facebook is able to identify visitors to our online offer as the target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we serve only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.B.g. interests in certain topics or products determined by the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to make sure that our Facebook ads correspond to the potential interest of the users and do not seem annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing if users have been redirected to our website after clicking on a Facebook ad (so-called "conversion").

20.4. Facebook processes the data as part of Facebook's data use policy. Accordingly, general information on the presentation of Facebook ads, in the data usage policy of Facebook: https://www.facebook.com/policy.php. For specific information and details about the Facebook pixel and how it works, see the Facebook Help section: https://www.facebook.com/business/help/651294705016616.

20.5. You can object to the capture by the Facebook pixel and use your data to display Facebook ads. To set the types of ads you see within Facebook, you can go to the page set up by Facebook and follow the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

20.6. You can also object to the use of cookies for range measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

21. Facebook Social Plugins
21.1. We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) Social plugins ("plugins") of the social network facebook.com, which is developed by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can represent interaction elements or content (e.B.g. videos, graphics or text posts) and are recognizable by one of the Facebook logos (white "f" on blue tile, the terms "Like", "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

21.2. Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

21.3. When a user calls a feature of this online offering that contains such a plugin, their device establishes a direct connection to Facebook's servers. Facebook transmits the content of the plugin directly to the user's device and integrates it into the online offering. User profiles of users can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge.

21.4. By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by clicking on the Like button or making a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, still is possible, that brings Facebook its IP address in experience and stores. According to Facebook, only an anonymous IP address is stored in Germany.

21.5. The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the rights and setting options for the protection of the privacy of users, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.

21.6. If a user is a Facebook member and does not want Facebook to collect data about them through this online offer and link it to their member data stored on Facebook, they must log out of Facebook before using our online offer and Delete cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

23. Jetpack (WordPress Stats)
23.1. We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) the plugin Jetpack (here the subfunction "Wordpress Stats"), which integrates a tool for statistical evaluation of visitor access and from Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. Jetpack uses so-called "cookies", text files that are stored on your computer and which enable an analysis of your use of the website.

23.2. Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active).

23.3. The Information generated by the Cookie about Your Use of this Online offer is stored on a Server in the UNITED States. User profiles can be created From the Processed Data, which are only used for analysis purposes and not for Advertising purposes. For more information, see Automattic's privacy policy: https://automattic.com/privacy/und About Jetpack Cookies: https://jetpack.com/support/cookies/.

27. Communication by post, e-mail, fax or telephone
27.1 We use remote means of communication for business transactions and marketing purposes, such as .B post, telephone or e-mail. We process inventory data, address and contact data as well as contract data of customers, participants, interested parties and communication partners.

27.2 The processing is carried out on the basis of Art. a, Art. 7 GDPR, Art. f GDPR in connection with legal requirements for commercial communications. The contact is only made with the consent of the contact partners or within the scope of the legal permits and the processed data will be deleted as soon as they are not necessary and otherwise with opposition/revocation or elimination of the authorization bases or statutory archiving obligations.

Note: Please refer to the contents of the newsletter and the evaluation of the opening and clicking behavior as part of the registration form, i.e. in the registration form, e..B:

Our newsletter contains information about our products, offers, promotions and our company. Information on data protection, revocation, logging and the measurement of success included by the consent can be found in our data p[LINK]rotection declaratio[/Link]n.

If you use a shipping service provider, you must provide information about it and may follow these examples (use of an EU service provider and one from a third country):

Shipping Service Providers: The newsletters are sent via "MailChimp", a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection regulations of the shipping service provider can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus provides a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).

Note on the legal basis: Please select the variant for Germany or Austria when specifying the legal bases. 
Please take into account that in Austria, due to a provision of the E-Commerce Act (ECG), the so-called "ECG list" must be taken into account. This list is kept by the Telecoms and Broadcasting Regulator (RTR-GmbH): https://www.rtr.at/de/tk/TKKS_Spam. It contains those e-mail addresses to which e-mails may not be sent.
28. Newsletter
28.1. With the following Notices, we inform You about the Contents of our Newsletter as well as the registration, shipping and statistical Evaluation Procedure as well as Your Rights of opposition. By subscribing to our newsletter, you agree to the reception and the procedures described.

28.2. Content of the Newsletter: We send Newsletters, E-Mails and other electronic Notifications with advertising information ("Newsletter") only with the Consent of the Recipients or a legal Permission. If its contents are specifically described as part of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our products, offers, promotions and our company.

28.3. Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. I.e. You will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign email addresses. Registrations to the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the login and confirmation timing, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.

28.4. Shipping Service Providers: The newsletters are sent via "MailChimp", a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection regulations of the shipping service provider can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus provides a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).

28.5. Insofar as we use a shipping service provider, the shipping service provider may use this data in pseudonymous form, i.e. without being assigned to a user, for the optimization or improvement of its own services, e..B. for technical optimization of the shipping and presentation of the newsletters or for statistical purposes, in order to determine from which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass it on to third parties.

28.6. Registration credentials: To sign up for the newsletter, it is sufficient to provide your email address. As An option, we ask you to provide a Name for personal Contact in the Newsletter.

28.7. Success measurement – The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from our server when opening the newsletter from our server, or if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, will be collected first. This information is used to improve the technical services on the basis of the technical data or the target groups and their reading behaviour based on the raRuforte (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether newsletters will open, when they will open and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, It is neither Our Intention nor, if used, that of the Shipping Service Provider to observe individual Users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

28.8. Germany: The sending of the newsletter and the measurement of success are carried out on the basis of the consent of the recipients in accordance with Art. a, Art. 7 GDPR i.V.m Section 7 (2) No. 3 UWG or on the basis of legal permission in accordance with 7 (3) UWG.

28.9. Austria: The sending of the newsletter and the measurement of success are carried out on the basis of the consent of the recipients in accordance with Art. a, Art. 7 GDPR i.V.m Section 107 (2) TKG or on the basis of legal permission in accordance with 107 (2) and 3 TKG.

28.10. The registration procedure is recorded on the basis of our legitimate interests in accordance with Art. f GDPR and serves to prove your consent to receive the newsletter.

28.11. Newsletter recipients can cancel the receipt of our newsletter at any time, i.e. revokeyourd your consents. You will find a link to cancel the newsletter at the end of each newsletter. At the same time, their consents to the success measurement are extinguished. A separate Revocation of the Measure Of success is unfortunately not possible, in which Case the entire Newsletter subscription must be cancelled. By unsubscribing from the newsletter, the personal data will be deleted, unless their retention is legally required or justified, in which case their processing is limited to these exceptional purposes only. In particular, we may store the e-mail addresses for up to three years on the basis of our legitimate interests before deleting them for the purpose of sending the newsletter in order to be able to prove a previously given consent. The Processing of this Data is limited to the Purpose of a possible Defense against claims. An individual Deletion Request is possible at any time, provided that the former Existence of consent is confirmed at the same time.

29. Integration of third-party services and conten
t29.1. Within our online offer we rely on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) Third-Party content or service offerings to include their content and services, such as .B videos or fonts (hereinafter referred to as "Content"). This always presupposes that the Third-party providers of this Content perceive the IP address of the Users, since they would not be able to send the Content to their Browser without the IP address. The IP address is required for the presentation of this content. We try to using only such content, their respective provider use the IP address for the delivery of content. Third-party vendors can also use so-called pixel tags (invisible Graphics, also known as "Web Beacons") for statistical or Marketing Purposes. The "pixel tags" allow Information to be analysed on the Pages of this Website. The pseudonymous information can also be stored in cookies on the user's device and, among other things, technical information about the browser and operating system, referring websites, visit time as well as further information on the use of our online offer as well as such information from other sources.

29.2. The following presentation provides an overview of third parties and their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some case, possible objections (so-called opt-out) – If o
ur customers use the payment services of third parties (e.B PayPal or immediate transfer), the terms and conditions and the data protection notices of the respective third-party providers, which are available within the respective websites or transaction applications, apply.

– External fonts from Google, LLC., https://www.google.com/fonts("Google Fonts"). Google Fonts is integrated by a server call to Google (usually in the United States). Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.

– Maps of the Google Maps service provided by google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– videos from the "YouTube" platform of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Functions of the Google+ service are integrated within our online offer. These features are offered by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged into your Google+ account, you can link the contents of our pages to your Google+ profile by clicking on the Google+ button. This allows Google to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, do not receive any knowledge of the content of the transmitted data as well as their use by Google+. Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.

– Within our online offer, functions of the Instagram service are integrated. These features are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. Thus, Instagram can associate your user account visit our pages. We would like to point out that we received no knowledge as the provider of the pages from the content of the transmitted data as well as their use by Instagram. Privacy Policy: http://instagram.com/about/legal/privacy/.

– We use social plugins of the social network Pinterest, which is created by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest"). When you call a page that contains such a plugin, your browser establishes a direct connection to the servers of Pinterest. The plugin to delivery log data to the server by Pinterest to the United States. Possibly your IP address, the address of the visited sites that also contain Pinterest functions, type and browser settings, date and time of the request, your way of using Pinterest and cookies contain this log data. Privacy Policy: https://about.pinterest.com/de/privacy-policy.

– Within our online offer, functions of the service or platform Twitter may be integrated (hereinafter referred to as "Twitter"). Twitter is an offer from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the presentation of our posts within Twitter within our online offer, the link to our profile on Twitter as well as the possibility to interact with the posts and functions of Twitter, as well as to measure whether users access our online offer via the advertisements we place on Twitter (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

30. Whatsapp usage

You can also get our free chat via the instant messaging service WhatsApp. WhatsApp is a service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of WhatsApp Inc., 1601 Willow Road, Menlo Park, California 94025, USA, both hereinafter referred to only as "WhatsApp". In some cases, the processing of user data takes place on WhatsApp servers in the USA.By certifying the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt0000000TSnwAAG&status=Active

WhatsApp guarantees, however, that the EU's data protection requirements will also be complied with when processing data in the USA. In addition, WhatsApp offers

https://www.whatsapp.com/legal/#privacy-policy

further data protection information to

To receive our chat via WhatsApp, you need a WhatsApp user account. Details of what what data WhatsApp collects when registering can be found in whatsApp's privacy information.

If you then log in to our chat via WhatsApp, the mobile phone number you entered during the login process will be processed by WhatsApp. In addition, your IP address and the date of your registration are stored along with the time. As part of the further registration process, your consent to the sending of the chat will be obtained, the content will be described in concrete terms and reference will be made to this data protection declaration.

The legal basis for sending the chat and the analysis is Art. a.) GDPR.

You can revoke your consent to the chat at any time with effect for the future in accordance with Art. 7 sec. 3 GDPR. You only need to inform us about your revocation.